A comprehensive guide to planning your business website
BUSINESS FUNDAMENTALS
Company Information
- Business Name: _______________________
- Industry: ___________________________
- Primary Services/Products: ____________
- Target Market: ______________________
- Geographic Service Area: _____________
Brand Elements
- Brand Colors: _______________________
- Brand Fonts: _______________________
- Logo Files Available: □ Yes □ No
- Brand Guidelines Exist: □ Yes □ No
- Brand Voice (Circle): Professional / Casual / Friendly / Technical / Other: _______
WEBSITE GOALS & OBJECTIVES
Primary Website Goal (Check one)
□ Generate Leads
□ Increase Sales
□ Build Brand Awareness
□ Book Services
□ Provide Information
□ Other: ___________________________